Will 2016 be the year of video?

Many marketing experts have predicted that 2016 will be the year for videos. This is no surprise given leading content marketing brands like Red Bull, Netflix, GoPro, Cisco, Amazon, and many more are already using videos to build awareness and loyalty with their customers. If your company is still unsure whether they should invest in video… Read More

Death to keywords

Keyword rankings are the insatiable, brain-munching zombie of marketing metrics. The problem is: they just won’t stay dead. So many factors have made keyword rankings completely useless—personalization, geo-location, changes in the search algorithm, etc. And those aren’t even new! This shift has been happening over a period of years, yet some marketers still march out… Read More

Content optimization pays off for nav365.be

We’re very proud to share the first results on the online optimization project we are performing for nav365.be, a product website of one of our key customers, Abecon. Abecon is one of those Dynamics Partners who is already fully embracing the future with NAV365 Commerce, a standard Microsoft Dynamics NAV solution that will be available both on-premise as… Read More