73% of B2B leads are not sales-ready: what do you do about it?

The figure based on research by MarketingtSherpa maybe not even surprise you, but does it mean we shouldn’t do anything about it?  Should we accept that, for the average B2B company, only 5-10 percent of qualified leads actually convert into new customers? It’s not Sales’ fault, nor is it Marketing’s fault. Lead generation is what all marketing… Read More