Next year, dump the word “digital”

A recent post from Paul Van Cotthem “It’s time to dump digital” inspired me to update my professional headline in LinkedIn accordingly and drop the word “digital”. Because it’s true: the word “digital” has become a superfluous word nowadays. While I often write about digital topics, I couldn’t agree more. “Digital” as a “thing” needs to go away.… Read More

Content optimization pays off for nav365.be

We’re very proud to share the first results on the online optimization project we are performing for nav365.be, a product website of one of our key customers, Abecon. Abecon is one of those Dynamics Partners who is already fully embracing the future with NAV365 Commerce, a standard Microsoft Dynamics NAV solution that will be available both on-premise as… Read More

Dear marketeer, prepare for the disruptive economy…

Uber. Airbnb. Spotify. Unless you’ve been living in a cave for the past years, you’ll know about the sharing economy and how it’s disrupting business models. The big names in tech no longer own the content, services or products that their multi-billion pound businesses revolve round. But how has mobile and this ‘digital layer’ transformed… Read More

Your customer is mobile. Are you?

“84% of follow-up actions triggered by mobile search occur within 5 hours”, according to a recent Google/Nielsen report on Mobile Search Moments. I think there’s no better way to put things into perspective if you’re still in doubt of what the impact of Google’s latest algoritm update really means to your business. If you want to embrace mobile… Read More