It’s time to put customers in the right context

We’re in the age of the empowered customer, where experience is the last differentiator and customer loyalty is hard to win—and harder to keep. (source: “7 Lessons from visionary Context Marketers” by Sitecore) With the end of year in sight, it’s time to reflect.  But allow me to look back 10-15 years and jump to… Read More