A passion for music and marketing
Erik Verheyden, born in 1971, graduated in Applied Communications in Antwerp in 1991.
After being active in the music business for a few years (Erik played bass guitar in the famous group K’s Choice), het started his professional career as a marketeer at Acerta and then joined Navision Software Belgium.
Being successful in two domains like as different as music and marketing: it can’t be a coincidence. Erik joined Microsoft in 2002 and became a highly appreciated specialist in online marketing and digital lead generation. In 2012, Microsoft appointed him as Digital Marketing Lead for Western-Europe.
Today, Erik Verheyden still carries the same passion for online marketing… while working on several succesvol musical projects in his free time.
At Lemarco, highly appreciated by customers, Erik is helping IT companies improve their online capability and become successful with their online go-to-market strategies.