Supply chain visibility is all about knowing where inventory is at any moment in time. But critically, this information needs to be acted upon and applied to many touch points across a supply chain — from supplier, to service provider, to end customer — in order to maximise supply chain performance. This is especially true … Read More
I heard the phrase dozens of times: “We really can’t get the job done anymore. We need to onboard an additional person in the team.” Unfortunately, this doesn’t solve the problem of not getting things done. It makes it worse: the more people are added to a team, the less productive work seems to get… Read More
Gartner recently published its Hype Cycle for Digital Marketing Content marketing is now just passed the lowest level in the ‘through of disillusionment’ and will enter the ‘plateau of productivity in 2 to 5 years. No less surprising: Advocacy Marketing and Social Marketing are both is the same ‘through of disillusionment’.
Not sure Century21 has the answer yet
Content marketing was invented by marketeers. But have we thought about what our potential customers really expect from us? Rarely have I heard a potential buyer say: ‘I expect my supplier ti do more content marketing.’ I do hear them complain they receive too much information. Information that is not consumed anymore. So, how do… Read More