The route to Supply Chain Visibility in the chemical industry

Supply chain visibility is all about knowing where inventory  is  at  any  moment  in  time.  But  critically,  this  information needs to be acted upon and applied to many touch points across a supply chain — from supplier, to service provider, to  end  customer  —  in  order  to  maximise  supply  chain performance. This  is  especially  true … Read More

Infobesitas

Content marketing was invented by marketeers. But have we thought about what our potential customers really expect from us?  Rarely have I heard a potential buyer say: ‘I expect my supplier ti do more content marketing.’ I do hear them complain they receive too much information. Information that is not consumed anymore. So, how do… Read More