I heard the phrase dozens of times: “We really can’t get the job done anymore. We need to onboard an additional person in the team.” Unfortunately, this doesn’t solve the problem of not getting things done. It makes it worse: the more people are added to a team, the less productive work seems to get… Read More
Gartner recently published its Hype Cycle for Digital Marketing Content marketing is now just passed the lowest level in the ‘through of disillusionment’ and will enter the ‘plateau of productivity in 2 to 5 years. No less surprising: Advocacy Marketing and Social Marketing are both is the same ‘through of disillusionment’.
Not sure Century21 has the answer yet
Content marketing was invented by marketeers. But have we thought about what our potential customers really expect from us? Rarely have I heard a potential buyer say: ‘I expect my supplier ti do more content marketing.’ I do hear them complain they receive too much information. Information that is not consumed anymore. So, how do… Read More
Soprim@ runs 15 residential care facilities for elderly people in Flanders. In the past, the IT environments in Soprim@’s residential care facilities were managed locally, often with no dedicated ICT manager on-site. The local networks in the elderly homes and care facilities depended on cheap switches bought for 15 euros in local retail shops. IT-partner… Read More