Infobesitas

Content marketing was invented by marketeers. But have we thought about what our potential customers really expect from us?  Rarely have I heard a potential buyer say: ‘I expect my supplier ti do more content marketing.’ I do hear them complain they receive too much information. Information that is not consumed anymore. So, how do… Read More

Case story by Lemarco: Residential care group Soprim@ manages 425 access points in 12 locations through a single cloud-based dashboard

Soprim@ runs 15 residential care facilities for elderly people in Flanders.  In the past, the IT environments in Soprim@’s residential care facilities were managed locally, often with no dedicated ICT manager on-site. The local networks in the elderly homes and care facilities depended on cheap switches bought for 15 euros in local retail shops. IT-partner… Read More