Gartner Hype Cycle for Digital Marketing 2017

Gartner recently published its Hype Cycle for Digital Marketing

Content marketing is now just passed the lowest level in the ‘through of disillusionment’ and will enter the ‘plateau of productivity in 2 to 5 years. No less surprising: Advocacy Marketing and Social Marketing are both is the same ‘through of disillusionment’.

PR_320351_HypeCycle_Infographic_Final

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