Content marketing was invented by marketeers. But have we thought about what our potential customers really expect from us?
Rarely have I heard a potential buyer say: ‘I expect my supplier ti do more content marketing.’
I do hear them complain they receive too much information. Information that is not consumed anymore.
So, how do we solve the Infobesitas problem? Maybe content marketing shouldn’t be about increasing information production, but about increasing the rate of information consumption, therefore decreasing the overall amount of information produced.