Content marketing is approaching the ‘Trough of Disillusionment’ phase, according to the 2015 Gartner Hype Cycle for Digital Marketing. It’s obvious: we all suffer from information overload: the last thing we need is content marketeers producing even more content…
Tomorrow’s challenge will not be the production of content, but the strategy behind it. Attention is what marketing is really about, not content production. As Doug Kessler from Velocity Parters states:
“Content marketing is not a magic wand but a rich, difficult, complex discipline that only works if it’s combined with the right people and processes – and guided by the right strategy.”
Interesting reads:
