‘Something completely different.’
These three words summarize our main objective when we started discussing about a new website with Lemarco’s customer, GMI group.
We briefed their web agency, Intracto, with a clear message: the new website of GMI group had to really stand out. If the websites of most IT companies are mostly like deep-frozen fruit, uninspiring and a bit boring, www.gmigroup.be had to be the most colorful and juicy orange ever found on the market, picked right from the tree.
At Lemarco, we have been working hard on GMI group’s messaging strategy and the content for their new website. It has been a hell of a job, and certainly an unfinished one as a website remains an an ongoing project forever.
But… with the web platform GMI group has implemented, there is no discussion anymore: the ICT business doesn’t have to be boring at all. It can be fresh, fun and inspiring!