Why ROSI loves ROMI

This seemingly sad story demonstrates how twins can seemingly grow apart but always stay together.

Everybody knows ROMI. Her full name is Return on Marketing Investment. The poor girl is being examined and asked tough questions all the time.

Only few people know there is another tragedy in ROMI’s life. She has a secret twin sister, called ROSI. ROSI’s full name is Return on Sales Investment. The life of ROSI seems easy. As opposed to her sister ROMI, ROSI leads a hidden life and is mostly ignored, without anybody asking her difficult questions.

But ROSI herself knows that she wouldn’t be there without ROMI’s existence. That’s why, despite small fights and discussions every day, ROSI loves ROMI. Very much.

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