Infobesitas

Content marketing was invented by marketeers. But have we thought about what our potential customers really expect from us?  Rarely have I heard a potential buyer say: ‘I expect my supplier ti do more content marketing.’ I do hear them complain they receive too much information. Information that is not consumed anymore. So, how do… Read More

Case story by Lemarco: Residential care group Soprim@ manages 425 access points in 12 locations through a single cloud-based dashboard

Soprim@ runs 15 residential care facilities for elderly people in Flanders.  In the past, the IT environments in Soprim@’s residential care facilities were managed locally, often with no dedicated ICT manager on-site. The local networks in the elderly homes and care facilities depended on cheap switches bought for 15 euros in local retail shops. IT-partner… Read More

Case story by Lemarco: Ferranti hosts UiT database containing 130,000 activities: predictable costs and more peace of mind for CultuurNet Vlaanderen

A concert, show, exhibition or movie? A sports event, a hike, an evening of cards or a fun fair? The UiT database, managed by CultuurNet, is the beating heart of an extensive network of leisure organisers and publication channels. Around 23,000 organisers enter over 130,000 activities every year into the database, without charge and online.… Read More

Know what your online visitors are looking for.

KAs promised in my previous blog “How to make SEO sexy? Think SXO.“, I’ll zoom in on 4 key questions that keep every marketeer awake at night (sic). Today, I’ll share some tips and tricks how you can find out what your visitors are looking for on your website. And I take it one step further by answering that one million… Read More